Client case study

Maris Dreaming
She has the art. I built the machine. She runs it.

A therapist-artist with the creative work done — but no storefront, no funnel, no system. I built the pipeline in two weeks; she was running it solo by week four. Five months later, she still is.

The situation

Maris Loeffler is a therapist and AI-artist selling surreal digital downloads on Etsy (marisdreaming). She had the art and the audience instinct — not the shop architecture, SEO, Pinterest→Etsy funnel, or automation layer. That's the blocker I see constantly in this niche: the creative work exists; the go-to-market machinery doesn't.

What I built

  • Etsy shop end-to-end: listings, collections, SEO titles/tags, banner, policies, launch promo (she has since curated the catalog 94 → 47)
  • Pinterest → Etsy and Instagram → Etsy discovery funnel (@marisdreaming)
  • Automation and sync workflows so she could focus on making art, not admin
  • Brand guide, pin guides, and platform-specific field entries for handoff

Timeline: built in two weeks → coached handoff on week three → Maris running it solo by week four. She makes the art; the machinery is mine.

“Working with Matthew has been a game changer. He took what felt like an overwhelming AI / tech world and broke it down into something I could actually understand. He handled all the complicated backend work, which let me stay focused on my creative process while learning, step by step, how to bring my vision to life. His ability to simplify complex concepts without making me feel overwhelmed made the entire experience enjoyable and empowering. I couldn’t recommend him more.”

Maris Loeffler, therapist and artist · Maris Dreaming

Now (public, audited 2026-08-16)

Reach happened 53.8K Instagram followers (was 215 in March). Hers. I don't claim I caused that.
Commerce is early 13 Etsy sales in 5 months. 47 listings. 5.0★ from 5 reviews of her art.

Also public: TikTok 2,499 followers / 33.8K likes; Pinterest 83 public followers and a full board set. YouTube is 7 subscribers — not a result. I built the shop, funnel, and handoff. She runs the platforms.

Early window (dated — May 2026)

The first month of Pinterest reach, from a standing start. These are a private-dashboard capture from May — not current analytics. Kept here as history, not as "the result."

74.7K Pinterest impressions / 30d (May)
587 Saves / 30d (May)
10 Etsy sales (May)
94 Listings at launch
Maris Dreaming Etsy storefront, August 2026
Live Etsy storefront, Aug 16, 2026.

Method

Same pattern I use on every project — mapped to Maris:

Discovery — What actually blocks you? (Here: art ready, no GTM system.)

Build — Minimum viable shop + funnel that fits how she works.

Ship — Live storefront, real listings, real pins — not a deck.

Hand off — Week three coaching; week four she's running it solo.

I'm listed on her Etsy shop as Consultant/Developer — shop setup, SEO, integrations, and automation. Third-party verifiable; no inflated claims.

Tell me where you're stuck More proof