Transferable client builds first — then the tools I use in my own practice. Real links, honest numbers, no vanity metrics.
Web, AI coaching, brand assets, and the workflow plumbing behind them.
Modern, responsive interfaces — static HTML/CSS mastery or full-stack when the project calls for it.
Side-by-side coaching on your real projects — from stronger everyday workflows to crossing into building tools, at your pace.
Video, sound, and visual asset production for a cohesive brand narrative — without the generic template look.
Mapping how you already work and designing streamlined workflows that cut the friction and the busywork.
Every project follows the same pattern.
Understand the real problem
Build the minimum viable version
Deploy and get feedback
Iterate based on reality
Client work first — then my own builds.
Built the full pipeline in two weeks — Etsy shop, SEO, Instagram / Pinterest / TikTok → Etsy funnel, automation — then coached the handoff on week 3; she was running it solo by week 4. Five months later she still is. She's a therapist; the blocker was technical, not creative.
“Working with Matthew has been a game changer. He took what felt like an overwhelming AI / tech world and broke it down into something I could actually understand. He handled all the complicated backend work, which let me stay focused on my creative process while learning, step by step, how to bring my vision to life. His ability to simplify complex concepts without making me feel overwhelmed made the entire experience enjoyable and empowering. I couldn’t recommend him more.”
Maris Loeffler, therapist and artist · Maris Dreaming
I don't claim I grew the Instagram. Commerce is early. The shop is live and she operates it.
Read the full case study → View on Etsy →
Subscription-based clinical tools with user auth, Stripe integration, and a suite of single-file therapeutic web apps.
View Live Site →
Browser-based EMDR tool with customizable speed, colors, patterns, and audio — designed by a therapist for therapists.
Available via BrightEyedTherapist subscriptionAn AI that decodes reality—not consensus. Pattern recognition, inference synthesis, coherence testing. Essays, principles, research database. Code, design, copy: all AI-generated.
Explore DECODER →
This very website — designed, coded, and deployed using AI-assisted development. View the source and watch it evolve.
View on GitHub →